Sales teams are no strangers to challenges, but what happens when those challenges start taking a toll on morale, collaboration, and performance?

For Justin, the VP of Sales at a mid-sized B2B company, these issues became impossible to ignore. His team, a high-performing group of industrial sales professionals, was struggling to adapt to a changing market and internal changes. Sales numbers steadily dropped, conflicts disrupted work, and team energy quickly plummeted.

Determined to resolve these challenges, Justin discovered GettaMeeting’s Team Building Series Bundle, a collection of plug-and-play meeting modules designed to foster collaboration, strengthen skills, and help teams overcome obstacles. Over three meetings held over two months, Justin implemented the bundle’s three modules – Optimize Performance: Crew Skills, Overcome Obstacles: Golf Game for Business and Life, and Strengthen Skills: Play Ball – with amazing results.

Here’s a closer look at how Justin tackled his team’s challenges and set them up for success.

 

The Challenges at Hand

Justin identified three primary issues that were affecting his team:

1. Poor Team Cohesion

The team had recently onboarded a few new sales reps to manage the newly expanded market territory. Resident team members were struggling to connect with the newcomers, leading to siloes. Collaboration felt forced which often led to miscommunication, especially during client pitches.

2. Difficulty Adapting to Change

The company had recently introduced a new CRM platform to streamline some of its processes, but the change made several existing frustrations worse. Resistance to using new tools along with productivity challenges made it increasingly difficult for the team members managing complicated sales cycles.

3. Low Morale

With intense competition and pressure to hit targets, Justin noticed that many employees were beginning to feel burnt out. This stress was evident in meetings, which were beginning to have unnecessary conflict and little participation. Even the most motivated sellers started disengaging.

Justin knew that addressing these challenges required more than an improved workflow or incentive plan. He needed to rebuild trust and cohesion and equip his team to confront obstacles with resilience.

The Comprehensive Solution

After thorough research, Justin decided to test GettaMeeting’s Team Building Series Bundle. This curated series promised actionable insights, engaging activities, and an undeniable boost to team culture.

Here’s how Justin integrated each module and brought his team back to life.

Step 1: Build a Foundation with "Optimize Performance: Crew Skills"

Justin kicked off the two-month training endeavor with the Optimize Performance meeting module, which focuses on teamwork and preparation, drawing inspiration from the sport of rowing.

The module kicked off with a video that highlighted the importance of aligning as a unit and showcased how small adjustments, such as defining roles clearly, could lead to huge performance gains. During the meeting, team members participated in activities from the module’s enhancements packet, which included interactive games that mirrored the principles of crew.

"I can’t believe the difference the Team Building Series made. The 'Optimize Performance' module really brought the group together—I saw improved teamwork almost instantly. It was exactly what we needed to get back on track." - Justin L., VP of Sales

Key Takeaways for the Team:

• Stronger appreciation for each team member’s specific role on the team
• New understanding of how aligned actions are critical to success
• Increased trust from activities and open discussions

Step 2: Reframe Challenges with "Overcome Obstacles: Golf Game for Business and Life"

A few weeks later, Justin hosted another meeting, this time featuring the Overcome Obstacles module. This module used golf as a metaphor to focus on resilience, discipline, and mastering fundamentals, which resonated with the team as they were still frustrated over the new CRM implementation.

One of the activities from the enhancements PDF asked participants to write fixed-mindset phrases they often use, then brainstorm growth mindset phrases to help them reframe daily obstacles. Justin engaged the team in a productive dialogue that turned complaints and negative self-talk into progress.

"I used to stress a lot over roadblocks and issues at work, but the 'Overcome Obstacles' module changed my perspective. Now I just tackle challenges head-on, and honestly, it feels great." - Ashley R., Senior Account Executive

Key Takeaways for the Team:

• More effective ways to problem-solve 
• A “glass-half-full” confidence in dealing with change and roadblocks
• Skills for reframing frustrations and viewing obstacles as opportunities

Step 3: Strengthen Key Skills with "Strengthen Skills: Play Ball"

To close the program at the end of the second month, Justin utilized Strengthen Skills, a module that drives home the importance of individual competence within a team. The baseball-inspired theme prompted the team to reflect on their personal and professional development, as well as their contributions to the team’s overall “game.”

The module’s included activities emphasized recognizing what contributes to success, exploring the meaning of teamwork, and fostering togetherness through sport.

Key Takeaways for the Team:

• New tools for improving client communication and becoming a unified team
• Improved sense of ownership in their roles
• A boost in enthusiasm for reaching collective goals

 

The Shocking Results

After two months of implementing the Team Building Series Bundle, Justin’s sales force went through an impressive transformation.

Outcomes:

• Improved Collaboration: Team meetings became energized and a more welcoming environment for constructive conversations and healthy collaboration. Even new employees were contributing ideas during brainstorming sessions.

"Joining a new team can be tough, but the activities in the modules made me feel welcome right away. It was a really easy way to connect with everyone and feel like part of the group." - Michael T., New Sales Rep

• Adaptability: By focusing on reframing changes as opportunities, the team embraced and mastered the new CRM system, leading to better client tracking and less redundant work.
• Boosted Morale and Engagement: Activities from the modules injected fun and camaraderie into the workplace. A lower turnover rate and 100% participation in weekly standups were clear indicators of this success.
• Enhanced Productivity: Sales reports showed a 15% uptick in client conversions within two months, attributed to the improved communication and optimization introduced by the modules.

Justin credits the structure and simplicity of GettaMeeting’s materials for these wins. Instead of introducing complex, time-consuming interventions, the ready-to-use modules allowed him to make an immediate impact with minimal preparation.

 

Build and Empower Your Team Today

Justin’s story highlights the potency of combining expert training with actionable, engaging activities. Don’t wait for challenges to grow. Equip your team with the tools they need to overcome obstacles, strengthen skills, and consistently perform at their best. Explore the Team Building Series Bundle's full potential and take the first step toward building a stronger, more cohesive team.

 

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