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How Improving Communication Helped a Business's Returning Customer Rate Jump 8% (Case Study)

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Professional development and team training does not have to be boring, draining, or pointless. In fact, it can energize your employees while boosting your business success in big ways.

Holly, a small business owner who created Holly’s Homeware in 2018, desperately needed training for her team to keep her business afloat.

Utilizing her previous experience as a team member and as a leader managing projects, Holly has created a team that shares her vision for the company. Although her total of 9 employees (6 in-store and 3 remote) agree with her values, new problems had arose that, if left unchecked, could have severely damaged the work Holly had invested in her team. With the help of GettaMeeting, however, her employees became empowered to reach their fullest potential.

The Challenge of Communication

Holly found various problems plaguing her team that affected her business, with communication being the common denominator.

Holly, with the help of honest feedback from her employees, narrowed the problems down to the following causes:

  1. Lack of effective communication between employees
  2. Misunderstanding tasks, promotions, and policies
  3. Inadequate information flow between shifts or departments

Why GettaMeeting?

Holly decided on GettaMeeting to deliver ready-to-use presentation videos for her meetings. Each meeting module includes team-building activities and enhancements, which drew Holly in as her team and its communication methods were her biggest priority. Ultimately, Holly chose GettaMeeting because of how little preparation was needed to host effective meetings. She simply didn't have the time to research and put together presentations for her team.

Holly landed on the Employee Empowerment 3-pack series bundle because it addressed all of her concerns.

The Employee Empowerment series includes three meeting modules. Purchasing this series means Holly didn't have to prepare three engaging meetings that thoroughly addresses and workshops solutions to the issues she’s experiencing.

How Holly Used The "Power of Positive Influence" Module From The Employee Empowerment Series

Preparation

Holly chose to start her month-long training program with the Power of Positive Influence module to tackle the first problem of three: lack of communication between employees. 

This issue was a major one - not only were her employees failing to talk to each other and update one another, but their lack of communication also greatly affected her customers. 

Holly had noticed several mistakes a week with orders. From merchandise being recorded incorrectly, causing customers to leave empty-handed, to some employees stopping promotions early or failing to offer promotions, something had to change. These issues were making Holly's business feel disconnected and unprofessional. Every customer matters, so Holly had to find a way to get her team to communicate better work as a team rather than individually.

On the module’s Enhancement PDFs, Holly had fun picking and choosing the ways she wanted to bring the meeting to life.

Holly, knowing her team well, used each piece of the enhancement PDFs wisely as she prepared for the meetings. Because some of the enhancements include links to listed products, it was easy for Holly to order everything she needed online and receive it at the office. 

“I was really excited about the playlist! Because my team is fairly young, I just knew they would enjoy the added element of music. And the way that the songs connected to the content? Genius!”

Facilitation

The Power of Positive Influence: Recipe for Positive Influence video guided team members through how powerful our influence can be through authenticity, engagement, and inspiration. Employees learned how to make sincere connections with their team members and find value in shared goals. The video guides team members through how communication can be improved to make our work and personal lives particularly productive.

From getting aligned with the team to having fun and taking pride in work, the video gave Holly’s employees many tactics to help improve their communication with one another.

The Shocking Results

About a week after the meeting, Holly noticed the issues had subsided as she encouraged her team to remember and use the tools GettaMeeting provided.

The team felt empowered to reach out to each other for clarification, help, support, and even advice. Because of this newfound sense of community in the team, Holly recognized fewer mistakes.

“I saw an immediate shift in the team. GettaMeeting jumpstarted them - they began communicating clearly. Having a change of pace and participating in a meeting that is actually fun and engaging made all the difference for my team.”

Revenue grew, customers kept coming back, and every department ran smoother than ever. The business was improved so drastically, that within three months of the training module, Holly's returning customer rate jumped from 20% to 28%. Not only were her employees having a better experience at work, but her customers were showing more loyalty and satisfaction toward her business, something that is so essential for the growth of her business.

Stay tuned for part two and three to discover the impact the other two modules from GettaMeeting's Employee Empowerment bundle significantly improved Holly's team communication, and how they transformed her business.

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If you want to experience similar results as Holly and empower, build, and lead a productive team, discover GettaMeeting’s meeting modules here.

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