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How A Nonprofit Boosted Employee Communication by 17% Within a Quarter (Case Study)

A white women with a brown ponytail in a grey blazer sits at a light wood desk looking at her computer monitor with about 64 faces on the call, each in their own square. On the desk there is a calendar and a black notebook.

Founded by passionate small business owners, the Alliance of Independent Entrepreneurs (AIE) addresses the unique challenges that independent businesses face - representation and limited resources. 

Since establishing the nonprofit, the AIE team had been facing communication issues in the workplace that greatly affected productivity and output.

Co-owner Elizabeth was determined to find training tools for her team to resolve the issues so that her team could function smoothly and optimally.

The Challenge of Employee Communication

Elizabeth’s biggest concerns with the business stemmed from leadership roles and governance structures. Quality communication and decision-making suffered at AIE due to disputes about roles and responsibilities, difficult leadership transitions, and overall poor board governance. Elizabeth’s team particularly struggled with understanding their roles, old or new, which affected efficiency and board meetings.

Elizabeth needed to find training that equipped employees to step up to their roles, support their coworkers, and have a healthy dialogue. She hoped to increase internal communication by at least 10% by the end of the quarter (measured through employee surveys), leaving her 3 months to make a change.

Why GettaMeeting?

Elizabeth needed the training to be easily accessible, as most of the team works remotely. She also wanted her investment to be worthwhile, meaning the team would remember and utilize the content for quite some time.

GettaMeeting was the best solution for Elizabeth as her small budget went far with her purchase of the Build Relationships: Breaking Bread meeting module from the Employee Empowerment series. The comprehensive meeting modules aligned perfectly with the topics that the AIE team needed help with.

Elizabeth shared: “What ultimately sold me was the fact that I could download everything and distribute it to my team. The video was instantly ready to go, and the meeting enhancements all came in a PDF, which gave me a sort of agenda and to-do list to prepare for the meeting.”

How Elizabeth Used the Build Relationships: Breaking Bread module

After purchasing the module, Elizabeth downloaded the video and enhancements. 

Next, she crafted an email invite to send to all of her employees in advance. She included links to the 3 book recommendations from the Enhancements PDF along with the book club questions, inspirational quotes, and word cloud. She also inserted the link to a Spotify playlist she made using the curated playlist from the module.

Then, Elizabeth worked on utilizing the rest of the Enhancements. She picked the team-building game that worked best over an online meeting platform and purchased one of the prize suggestions to send to whoever won the game.

Lastly, Elizabeth chose two take-away item ideas to purchase and send to each employee. These small items would help remind the team members of their new knowledge and to apply it daily at work.

Elizabeth felt relieved after scheduling and preparing for the meeting. “This search for training that I had been stressing over and trying to figure out was taken care of in less than an hour. And I feel great about the value that this meeting [will] bring to the team...I just know it will make a difference.”

Facilitation

The day of the meeting went smoothly as Elizabeth started the online meeting early while playing the curated playlist to greet members as they virtually joined. Once everyone joined, Elizabeth began with the team-building activity to get everyone engaged and excited.

Then, the team watched the video via Elizabeth’s shared screen and paused to complete the icebreakers throughout the video.

Lastly, Elizabeth reminded members of the book recommendations, book club questions, word cloud, and takeaway items that could be used to help the team reflect on and further use the meeting content.

Results

The weeks following the meeting boasted incredible progress. Using employee surveys Elizabeth administered before and after the training to calculate, employee communication rose by 17% in 60 days. Not only did the AIE team exceed Elizabeth's expectations, but the team began:

  • working more efficiently as they were able to talk through and clarify roles and responsibilities
  • growing closer: relationships among coworkers grew more respectful and reliable
  • working together, honoring expertise
  • making decisions quicker
  • producing more output in the same amount of time

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If you want to experience similar results, discover our many meeting modules at gettameeting.com. Use code FIRSTORDER2025 at checkout for 15% off your first order!

Need help choosing modules for your team? Read our article or contact us at customercare@gettameeting.com.

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